Avanti/Case-Hoyt Copywriter

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While employed with Avanti/Case-Hoyt, José wrote, edited and proofread retail ad copy for Avanti’s clients. In concert with art directors and account managers, he worked directly with clients to produce consumer catalogs, newspaper ads, and in-store point-of-sale collateral.

José produced direct-to-consumer copy for high-profile retailers such as Beyond Innovations, Sunglass Hut, McRae’s, Bloomingdale’s, Lechters, Levitz, and the Mercantile Stores Company.

Company Name: Avanti/Case-Hoyt

Location: Miami, Florida

Position Held: Copywriter

Length of Employment: 1995 – 2000

Writing Samples

(Please click on an image to enlarge it.)

Sunglass Hut A Whole New Outlook Catalog

Sunglass Hut A Whole New Outlook Front Cover
Sunglass Hut A Whole New Outlook Front Cover
Sunglass Hut A Whole New Outlook Catalog Page 2
Sunglass Hut A Whole New Outlook Catalog Page 2
Sunglass Hut A Whole New Outlook Catalog Page 3
Sunglass Hut A Whole New Outlook Catalog Page 3
Sunglass Hut A Whole New Outlook Catalog Page 22
Sunglass Hut A Whole New Outlook Catalog Page 22
Sunglass Hut A Whole New Outlook Catalog Page 23
Sunglass Hut A Whole New Outlook Catalog Page 23
Sunglass Hut A Whole New Outlook Back Cover
Sunglass Hut A Whole New Outlook Back Cover

Beyond Innovations Summer/Fall Catalog

Beyond Electronics Summer/Fall Catalog Front Cover
Beyond Innovations Summer/Fall Catalog Front Cover
Beyond Electronics_page 4
Beyond Innovations Summer/Fall Catalog Page 4
Beyond Electronics_page 8
Beyond Innovations Summer/Fall Catalog Page 8
Beyond Electronics_page 9
Beyond Innovations Summer/Fall Catalog Page 9

McRae’s Your Style of Living Catalog

McRae's Your Style of Livingfront cover
McRae
McRae's Your Style of Living Catalog
McRae
McRae's Your Style of Living
McRae
McRae's Your Style of Living Catalog
McRae
McRae's Your Style of Living
McRae
McRae's Your Style of Living
McRae

Length of Employment: 1995 – 2000

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