While employed with Avanti/Case-Hoyt, José wrote, edited and proofread retail ad copy for Avanti’s clients. In concert with art directors and account managers, he worked directly with clients to produce consumer catalogs, newspaper ads, and in-store point-of-sale collateral.
José produced direct-to-consumer copy for high-profile retailers such as Beyond Innovations, Sunglass Hut, McRae’s, Bloomingdale’s, Lechters, Levitz, and the Mercantile Stores Company.
Company Name: Avanti/Case-Hoyt
Location: Miami, Florida
Position Held: Copywriter
Length of Employment: 1995 – 2000
Writing Samples
(Please click on an image to enlarge it.)
Sunglass Hut A Whole New Outlook Catalog
Beyond Innovations Summer/Fall Catalog
McRae’s Your Style of Living Catalog
Length of Employment: 1995 – 2000
Jose R. Alonso 