Florida National University Marketing Specialist

Posted on by Jose R. Alonso

As the social media and marketing specialist for Florida National University (FNU), José established, implemented, and managed all of the University’s social media efforts which consisted of the following platforms: Facebook, Twitter, Instagram, Google+, LinkedIn and YouTube. The objective of participating in social media was to increase brand awareness and build engagement for FNU. José used organic and paid Facebook Page Likes to increase brand presence by 1,983% between June 2012 (584 Likes) – November 2015 (8962 Likes). He employed LinkedIn to reach out to current students and alumni. José worked with an internet marketing company to execute PPC, SEO and SEM campaigns.

In addition, he worked with a South Florida based agency to buy print, radio and TV media as well as promote the school’s brand through the use of outdoor advertising: billboards and buses.

 

Company: Florida National University

Location: Hialeah, Florida

Position Held: Social Media/Marketing Specialist

Length of Employment: 2012 – 2015

 

The following are TV commercials produced under José’s direction:

 

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Published by Jose R. Alonso

José R. Alonso is a Miami-based marketing professional with years of experience. He has also served as a social media manager and marketing coordinator. As a copywriter, José has written ad copy for print, broadcast, and the worldwide web. His clients have included retailers, a Fortune 500 specialty insurance company, a regionally-accredited university, an online pet pharmacy, and an online medical device company. In addition to writing ad copy, José served as a social media manager and blogger for a Hialeah-based, university and an online pet pharmacy. In this capacity, he wrote blogs, product descriptions, and created posts designed to promote the companies and build engagement. Aside from being a copywriter, José has served as marketing coordinator. He has worked with agencies in developing and implementing broadcast, print, outdoor, and online campaigns. José graduated from Florida International University with a degree in Mass Communications & Journalism, and minor in marketing. If you need an experienced copywriter, marketing coordinator, or social media manager, please contact José R. Alonso at jrnalo@comcast.net.